Brand In Focus: Fitch Brew Co.

Who Are They?

The disruptive Fitch Brew Co is the creation of the hugely talented Emily Fitchett. The ex-Brew Dog star is blazing a trail in the UK and challenging the way we think about drinking coffee. The cold brew coffee market is expected to grow to in excess of £3bn by 2020 and we are certain that Fitch will be the main driver of this growth. With strong branding, a truly innovative product and a growth category in front of them, the future is going to be extremely bright for the young entrepreneur and her team. We aren't the only ones who are convinced by this new product. Their Crowdcube funding round out-performed it's £100k target by nearly £50k in a matter of hours. 

Can-do attitude

There are a few ways in which this product can be consumed and that's one of it's most exciting attributes. At first glance, you would be forgiven for assuming that a can of cold brew coffee is a refreshing, summer replacement for your daily trip to Starbucks and you're not wrong there. The aluminium can does lend itself to the out-of-home on-the-go coffee drinking consumption occasion but to limit your thinking to this would be a mistake. The product lends itself perfectly to coffee based cocktails whether that's at home or in your favourite trendy watering hole. The popularity of the espresso martini highlights our love of the coffee and spirit world coming together. Chefs are also exploring using this product in commercial cooking recipes so the possibilities are truly endless.

Our Verdict

By now you've probably guessed that we are already super-fans of Fitch Brew Co. The taste tests generated overwhelming feedback from our panel and it's easy to understand why. There are very few products which offer the whole package: a great brand, a great product, a growth category & universal appeal and this is one of them. 


The team are currently focused on the on-trade market and building awareness but have ambitious plans here in the UK in 2018. Expanding into the retail sector is definitely on the cards. Where do they go from there? The sky is the limit for Fitch Brew Co and their founder Emily Fitchett.

Amazing!

"It's amazing! How is it possible that Fitch Brew Co have made coffee even better? I love it!"

Genius

"Nothing short of genius. On-the-go cold brew coffee has arrived and it's here to stay!"

Favourite Soft Drink

"Every single cafe and bar should stock this! It's my new favourite soft drink." 

Bad-ass Leopard

The geometric leopard design on the can is enough to make you want to drink this. Great product & a great brand.

Converted

I'm not really a big fan of coffee but I really like Fitch Brew. It's a really distinctive taste  but isn't overpowering. I'm a convert.

Love it!

Love it! Love it! Love it! I just wish we had some more!